News & Announcements

Credit Union Employee Wins Moxie Theme!

Feb. 9, 2015.  The Moxie Festival Committee is pleased to announce the 2015 Moxie Festival theme:  “Celebrate Moxie the Maine Way.”  Robin (Rogers) Arsenault, a 4th generation Mainer who grew up in Lisbon, won the annual theme contest that drew contestants from across the country.

Robin’s father William Rogers and his brother Jack Rogers started Rogers Insurance Agency in Lisbon.  Robin graduated Lisbon High School in 1974 and immediately married her high school sweetheart, Dale Arsenault.  She has worked for 29 years as a loan officer for the Lisbon Community Federal Credit Union.

“Over the years, my family and I have participated in many of the Moxie Festival parades and activities.  It has been one of our families treasured weekends.  The Moxie Festival is something Mainers talk about all year long,” said Robin.

Robin received a gift box with Moxie items from the Maine Art Glass Studio and a gift certificate to Kennebec’s (The Moxie Store) both in Lisbon Falls. 

Floats for the Moxie Festival Parade on Saturday, July 11th will be judged on their interpretation of the theme, “Celebrate Moxie the Maine Way.”  Win in one of five categories and travel the parade route with a trophy!

The Moxie Festival parade includes over 100 units such as miniature ponies, Kora units, Moxie floats, historic Moxie vehicles, dancers, and much more.  The Parade starts at 10 am at Capital Avenue, travels down Rt. 196 and up Main Street before concluding at North and South Streets.

According to Lisbon Public Safety Officials, over 50,000 people attend the three-day Moxie Festival.  The Town of Lisbon has approximately 9,077 residents.

Since 1982, The Moxie Festival in Lisbon, Maine has been held on the second weekend in July.  For more information and a schedule of events, go to and like the Moxie Festival on Facebook.  Moxie was designated Maine’s official soft drink on May 20, 2005.

Media Contact:  Deb Wagner,, 207-992-8997

The 2015 Moxie Festival theme winner Robin Arsenault (center) with Tracey Steuber, Lisbon’s Economic and Community Development Director (left) and Gina Mason, the Moxie Festival Parade Coordinator.

33rd Annual Moxie Festival July 10-12, 2015
2015 Moxie Festival Committee
Lisbon, Maine